What Great Marketing Teams Do Differently
What do great marketing teams actually do differently—and how can you build (or fix) yours? In this episode of Antimatter, Adam Weiss and Annie Cahoon break down the habits, mindsets, and rituals that transform good marketing teams into great ones. From cultivating a strong team culture and creating space for experimentation, to aligning with cross-functional stakeholders and structuring workflows that fuel creativity, they share practical strategies to reduce friction and boost collaboration.