The Budget Bonfire: Where Your Marketing Dollars Go to Die
In Episode 5 of Antimatter, hosts Adam Weiss and Annie Cahoon ignite the “Budget Bonfire” to reveal where marketing dollars burn away without impact—and how to stop the blaze. Building on last week’s discussion of conversion voids, this episode takes a hard look at budget strategy: why the myth of “being everywhere” leads to wasted spend, which channels consistently print money in 2025, and which ones leave you with nothing but ash.