Today’s world is digital, and marketing plays a pivotal role in connecting organizations with their audiences. Like all new technology, misconceptions prevail over facts: so, we’d like to put some myths about marketing out to pasture.
Myth 1: Marketing is the Same as Advertising
While many people use the terms “marketing” and “advertising” interchangeably, the fact is that advertising is just one component of a more comprehensive marketing strategy.. A good marketing strategy includes everything from market research, content creation, social media, SEO, Customer experience and more (and of course, advertising).
Think of marketing as a strategy and advertising as one of its tactics.
Myth #2: You Need a Big Budget to Be Effective
It’s common knowledge that big brands spend a lot of money on their marketing. How they spend their money is critical: it’s not about how much you spend, but how strategically you allocate your budget..
Some of the most effective campaigns are born from creative thinking, authentic content, and real engagement.
By way of example, your organization can, with a carefully planned strategy, win more business or clients with organic social media, email marketing, strong branding, and value driven content, all without breaking the bank.
Myth #3: More Traffic Means More Sales
Traffic to your website is important, and measureable, but without a goal or funnel to that goal, you could have thousands of visitors to your site, but convert absolutely none of those visits into sales if your message is not clear. If the consumers do not connect to your product or service messaging, they will not buy it.
If that’s the case, what actually drives sales?
Targeted traffic, clear messaging, strong offers, trust and credibility, and a recognizable connection between your ad and your landing page win more business, even with spectacular ad content.
Marketing is not about copying your competitors or chasing the latest trend. Knowing your own audience, showing value, and making smart decisions on how you will use the tools and budget will lead to success.
The next time you hear one of these myths, remember, you know the facts!