Tournament of Roses

Pasadena Tournament
of Roses

Internal Systems Revamp

Planning of the Tournament of Roses Rose Parade is a massive annual project, and they needed logistical support that could handle their fast pace. They also needed to wrangle the amount of information they receive, because too much data can often be as bad as none.

High-quality input
A flood of applications can overwhelm even the most established of institutions, but our solutions guided users to provide complete answers and minimize the need for organizer follow-up.

Higher-quality output.

With an event this massive, keeping track of everything a challenge. Our powerful applicant and member databases analyze and organize profiles to ensure effective identification and allocation of resources.

Tournament of Roses
Tournament of Roses


The right tools make battle planning a breeze, giving organizers time to smell the... well, you know.

view website